Real Kombucha

Kombucha is fermented tea.
Sounds gross? It tastes great!

Real Kombucha is a low sugar, non-alcoholic drink aimed at those trying to reduce or replace alcohol, yet still have an acidic, sophisticated drink at the bar or with a meal.

Real Kombucha has found itself at the cutting edge of the alternative drinks movement.

It has been embraced by many influential head chefs and restaurateurs across the UK, available in restaurants such as Sat Bains, Hix and The Fat Duck by Heston Blumenthal.

In summer 2019, Real Kombucha secured an exciting distribution deal with Whole Foods.

For the launch, I produced a video campaign with influential chefs Mark Hix, Elly Pear and Joey O’hare shot on location at The Tramshed in Shoreditch.

Each chef created an inspiring dish using ingredients from Whole Foods and one very special ingredient, Real Kombucha.

The online campaign was supported with in-store recipe cards, driving customers to the campaign landing page.

Editorial is a key part of Real Kombucha’s content strategy, forging partnerships and relationships with some of the biggest names in the hospitality industry.

Those relationships help to create a halo effect around the brand, positioning it as the premium alternative to alcohol.

In this video, we hear from Jamie Park, Head Chef at The Frog in Hoxton.
Jamie is best known as a finalist from MasterChef: The Professionals in 2017.